Web
Site
Analysis (25%)
Due: Week 8
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This assignment requires you to apply the knowledge of commerce value
chain and design principles in analyzing one of the pairs of websites listed
below:
- Apparel: Lands'
End and Gap
- Auction: eBay and Amazon.com
Auction
- Computers: Dell and Gateway
- Travel: Travelocity and United
Airline
- Portal: Excite and iVillage
- Automobile: Carpoint
and VW (or your favorite auto make)
- Music: CDNow and Tower
Records
- Lifestyle: Williams
Sonoma and Wine.com
- Government: City of
Sidney and City of Chicago
- Shopping Bot: Mysimon.com
and BizRate
- Nonprofit: American Cancer Society
and Chicago
Symphony
- Books: BarnesandNoble and half.com
Email me W.J. Patterson, your 1st, 2nd, and 3rd choice. I will post the list of assigned sites..
- What are the value proposition and business model for
these sites? Who are their competitions? How does the website relate to
other channels for this company?
- Who are intended customers for the websites?
- How does these sites market and advertise themselves to attract consumer
interest? (Attract)
- What's the perceived quality and availability of product. breadth of
information, and tools for advice? (Do not focus on the specific product
or product categories.) (Interact)
- How do these sites process order placement and payment? (Act)
- How do these sites handle delivery, shipping and return? (Act)
- How responsive are their customer services? (React)
- How useful are each site's special interface feature and
arrangement of content?
- Are these sites well organized, easy to navigate, visually appealing? (Usability)
Deliverable:
- The review
should be a minimum of 6-8 typed pages
and must provide an thorough and comparative analysis (instead of an outline).
- Include relevant references for the analysis and provide full
citations (author, title, url, date).
- Observe academic honesty.
- Grading Criteria.
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