- Chapter 1 Powerpoint Slides
- Assignment 1 - Research. Using the links provided by your instructor in a previous section, or any other research site of your choosing, find a "scholarly" article dealing with Heuristics and one dealing with Biases in Decision Making. Read the articles and write an executive summary of the article. Then write a paragraph as to how this article could apply to a decision that you have made in the past, or one that you will make in the future. Post your research in the discussion forum titled Case Study Discussion Forum.
- Discussion 1 - By definition, Heuristics is defined as "using a problem-solving technique in which the most appropriate solution of several found by alternative methods is selected at successive stages of a program for use in the next step of the program." As you being your study of Decision Making, how can you not only apply this definition, but also, the information that you found in your article on Heuristics to the application of Decision Making. How can me make this REAL in REAL WORLD situations? Or is this theory a "bunch of poppycock"?
- Discussion 2 - Why is there a Burger KingTM next to every McDonaldsTM? What do you propose is behind Burger Kings decision to be located so close to McDonaldsTM?
- Discussion 3 - How can your personal biases play into the decision making process? What can one do to eliminate any potential biases in the decision making process?
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