SULLIVAN UNIVERSITY GRADUATE
SCHOOL
COURSE
SYLLABUS
CSC 560
ELECTRONIC COMMERCE &
INTERNET STRATEGIES
INSTRUCTOR: WJ
Patterson OFFICE
HOURS: Friday 8am – 12 noon
EMAIL:wjpatterson@sullivan.edu
PHONE: (502) 456-6504 http://www.iluv2teach.com
I. COURSE DESCRIPTION
This course prepares
students to apply the user-centered Web site engineering methodology within a
rich context of strategic, design, and technical issues in business to
consumer (B2C) e-commerce. Students will acquire these skills and
knowledge through team projects, collaborative learning, and classroom
discussion. This is a demanding course. Students are expected
to participate actively in projects and be self-directed in learning new tools.
Prerequisites
– None
II. STUDENT OUTCOMES
Upon successful completion of this
course, the student will be able to:
·
To understand
the growth of e-Business and e-Commerce
·
To understand
the differences between EC , EB, B2B, Internet, Intranet, Extranets.
·
To
understand the different business models on the Internet and the transitions
from “brick n mortar” to EB.
·
To introduce
solutions and skills for building a successful EB.
·
To better
understand the Technology involved in the Internet.
·
To understand
Internet Security Protocols.
·
To explore and
understand various Internet Marketing Strategies.
·
To apply basic
HTML programming Techniques.
· To gain an entry level understanding of CGI Scripting
III. REQUIRED
TEXT
e-Business & e-Commerce for Managers,
1st Edition, Deitel & Deitel,
Prentice Hall, 2001.
Bibliography/Webliography
Ross, L. Manning
businessplan.com : how to write a web-woven strategic business plan. Research -
Oasis Press, September 1998.
Shapiro, Carl and Varian,
Hal. Information Rules: Competitive Strategy for the Information Economy.
Harvard Business School Press, 1998.
Kalakota, Ravi & Whinston, Andrew Electronic Commerce: A Manager’ s Guide.
Addison-Wesley
1997.
Schwartz, Evan. Digital
Darwinism: 7 Breakthrough Business Strategies for Surviving in the Cutthroat
Web Economy. Broadway Books, 1999.
Webonomics: Nine essential principles for growing your business
on the WWW. Broadway Books,
1997.
Peppers, Don and Rogers,
Martha Enterprise One to One: Tools for Competing in the Interactive Age.
Currency-Doubleday,
1997.
Fast
Company Web Site – http://www.fastcompany.com
InformationWeek http://www.informationweek.com/
CIO Magazine http://
www.cio.com/
CIO/ WebBusiness
Magazine http://www.webbusiness.cio.com/
ComputerWorld http://www.computerworld.com
The Economist Magazine http://www.economist.com
Business Week www.businessweek.com
Silicon
Alley Reporter http://www.siliconalleyreporter.com/
Red
Herring http://www.redherring.com/
AlleyCat News http://www.alleycatnews.com/
Industry
Standard http://www.industrystandard.com/
Upside http://www.upside.com/
Fast Company http://www.fastcompany.com
Programming Resource
- http://www.w3schools.com/
IV. ACADEMIC DISHONESTY
Sullivan
University's policy on cheating and plagiarism is consistent with the
definition of plagiarism provided by Webster's Ninth New Collegiate
Dictionary:
to
plagiarize is to;
w steal and pass off (the ideas or words of another) as one's own;
w use (a created production) without crediting the source;
w to commit literary theft;
w present as new and original an idea or product derived from an existing source.
Sullivan University also considers a student to be guilty of plagiarism if the student allows their original work to be used by another student for academic credit.
Note: Refer to the Student
Handbook for complete details of the Sullivan University policy.
V. COMPUTER LAB POLICY / HOURS
Computer Science Tutors are available for all students
Monday - Thursday afternoon between 2:00
and 6:00 and at other times by appointment.
Consult the Student Scene or Night Scene Newsletter for daily schedules,
or ask your instructor for more information.
Computer labs will be available
daily to students during the following hours:
Monday - Thursday............ 7:00 a.m. to 10:00 p.m.
Friday & Saturday.............. 8:00 a.m. to 5:00 p.m.
Sunday.............................. 12:00 p.m.
to 5:00 p.m.
Students are encouraged to use the computer labs
when classes are not in session during the day, and at the following times:
Monday - Thursday..................... 2:45 p.m. - 6:00
p.m.
Friday, Saturday
& Sunday.......... some labs
available all day
When a class is in session,
students may use any computer not used by a student in the class, as long as
the scheduled class is not disrupted.
The following rules apply during these times:
Ø
Do not enter a computer lab while an
instructor is lecturing to the class.
Ø
Do not ask the instructor for
assistance with an assignment or project.
Ø
Sit in the back of the room, if possible.
Ø
Allow students in the scheduled class to use their
choice of computer.
Ø Notify
the instructor if you are having a computer hardware problem.
** Food and drinks are NOT
allowed in any carpeted area of the building**
*********************************
It is a Class C felony in the State of Kentucky to alter computer files without authorization. At Sullivan University, the following actions are considered a Class C felony and are subject to both criminal action and instant dismissal from school:
* Changing the
"Welcome to Sullivan University" banner on a computer
* Changing any
desktop setting or windows setting unless part of a class assignment
* Loading personal
programs or games on a computer
* Intentionally
modifying files not specifically assigned as part of a class assignment
* Using any computer
for personal reasons
*********************************
VI. EVALUATION
Quarter grades will be based
on the schedule shown below.
GRADING SCALE:
A
= 90 - 100
B
= 80 - 89
C
= 70 - 79
D = 60 - 69
F
= below 60
Evaluation : Team
Project 25%
Web Site
Analysis 15%
Mid Term Exam 15%
Final
Exam 20%
Total 100%
Project : Each
student will participate in a team project. The link for the project
requirements
Is
http://www.iluv2teach.com/560proj.htm
Online Discussion Forum:
Group discussion for this
course will take place through a discussion forum offered online. You are
expected to participate in the discussion to the extent of contributing a brief
paper of 150 - 200 words about EACH question and at least ONE response to
someone else’ s contribution on EACH question. There is, of course, no upper
limit on the amount of your participation in the discussion. I recommend that
you
print a copy of your
postings to keep as a log of your participation in the discussion forum. I also recommend that you write your answer
in a word processor, save the file on your disk, then copy and paste the text
in the discussion area. That way you
have an archive of your responses.
Discussion Forum Etiquette
Sullivan University is
committed to open, frank, and insightful dialogue in all of its courses.
Diversity has many manifestations including diversity of thought, opinion and
values. We encourage all learners to be respectful of that diversity and to
refrain from inappropriate commentary. Should such inappropriate comments
occur, the instructor will intervene as they monitor the dialogue in each of
their courses.
Conduct within this course
should be guided by common sense and basic etiquette. The following are good
guidelines to follow:
·
Never post, transmit,
promote, or distribute content that is known to be illegal.
·
Avoid overtly
harassing, threatening, or embarrassing fellow learners. If you disagree with
someone, respond to the subject, not the person.
·
Refrain from
transmitting or distributing content that is harmful, abusive, racially or
ethnically offensive, vulgar, sexually explicit, or otherwise. Class/section
norms of conduct may vary, but there is no place where hate speech is
tolerated.
In summation: Be polite.
Web Site Analysis
Each student will be
assigned to analyze a web site. The link for the requirements
For this
assignment is http://www.iluv2teach.com/560webanalysis.htm
Exams : There
will be two exams given. The Mid Term exam and Final exam are both worth 35% of
your total grade.
Course Schedule The course
schedule is available at http://www.iluv2teach.com/560weekly.htm
Note: This course schedule is subject to change at the discretion of the instructor due to time constraints or other extenuating circumstances.