Small BusinessManagement

MGT 254

Sullivan University

Summer 2007

 

 

I.             Instructor:      William J. Patterson (WJ)

                                    Phone:  (502) 456-6504  

                                    Cell:     (502) 533-1671

                                    E-mail:  wjpatterson@sullivan.edu

                                   

 

II.        Required Text:          Small Business Management (13th Edition)

                                                By:  Longenecker, Moore, Petty, Palich

                                                South-Western College Publishing, Copyright 2006.

 

 

III.             COURSE DESCRIPTION:

 

This course provides a real-world picture of how small business managers conduct day-to-day operations.  Its practical focus addresses how and why businesses operate the way they do. Topics include creation, modification, and implementation of a general business plan, including marketing, financial, and operational plans.  In addition students are introduced to assessment of the management of production/products/service and personnel.

 

 

IV.       COURSE OBJECTIVES & OUTCOMES:

 

Upon completion of this course the student should be able to:

           

1.         To introduce students to the concepts of small business management

2.         Create, modify, and implement a general business plan including marketing, financial, and operational plans

3.         To provide hands on experience in assessing the business environment.

4.         To assess the management of production/product/service personnel.

5.         To understand how the different pieces of a business work together as one cohesive unit.

 

V.        TEACHING STRATEGY:

 

Classroom discussions, case studies, and in-class activities will be of major importance, as they will help tie theory to practice.  The instructor will also have guest speakers who are “real world” small business owners/operators to connect the students from the course material to the real world.  Your instructor will also use his 20 years experience as a business owner to provide real world examples.  Students are expected to be actively engaged in the class, in order to pass it, you must attend and contribute to it.  To prepare for the in-class work, reading of textbook chapters and assignments must be accomplished prior to class. 

 

VII.          COURSE OUTLINE

 

Week 1            Introduction of Students and Instructor

                  Chapter 1, Chapter 2

 

Week 2            Chapters 3,4,5

                 

 

Week 3            Chapters 6,7

                       

Week 4            Chapters 10,11

 

Week 5            Chapter 8

 

Week 6            Chapters 9,12

                       

Week 7            Chapters 13, 14

 

Week 8            Chapters 15,16,17

                       

Week 9            Chapters 18,19,20,21             

 

Week 10          Chapter 22,23

 

Week 11          Final Exam

 

VIII – Evaluation

                        Exams                    40%

                        Final Exam                            25%

                        Paper                                      25%

                        Attendance                             10%